History of D.G. Yuengling and Son
The German brewer David G. Jüngling immigrated to the United States in 1823 from
Aldingen in the Kingdom of Württemberg. He anglicized his surname from Jüngling
to Yuengling and began the "Eagle Brewery" on Center Street in Pottsville in
1829. His eldest son, David, Jr., left the Eagle Brewery to establish the James
River Steam Brewery along the James River in Richmond, Virginia. The first
brewery burned down in an 1831 fire and the company relocated to Mahantongo
Street. The Eagle Brewery changed its name to "D.G. Yuengling and Son" in 1873
after Frederick Yuengling joined his father David in running the company.
Although the company's name changed, the bald eagle remained the company's
emblem. During the late 19th century, breweries were also opened in Saratoga,
New York City, and Trail, British Columbia, although they were eventually merged
with the Pottsville plant.
Frank Yuengling began heading the company in 1899 after his father Frederick
died.During the Prohibition era, Yuengling survived by producing "near beers"
called "Yuengling Special", "Yuengling Por-Tor", and "Yuengling Juvo". The
company also ran a dairy which produced ice cream and opened dance halls in
Philadelphia and New York City. After the 18th Amendment was repealed in 1933,
Yuengling sent a truckload of "Winner Beer" to President Franklin D. Roosevelt
in appreciation, which arrived the day the amendment was repealed – particularly
notable since Yuengling beer takes almost three weeks to brew and age. Richard
L. Yuengling and F. Dohrman Yuengling succeeded Frank Yuengling after their
father's death in 1963.
Yuengling suffered from the rise of large commercial breweries during the 1970s.
It was able to survive owing to demand from its customer base in Schuylkill
County. The company also experienced an increase of sales after a renewed
interest in history owing to the United States Bicentennial in 1976. Yuengling
bought the rights to use the Mount Carbon (Bavarian Premium Beer) name and label
when Mount Carbon Brewery went out of business in 1977. Yuengling initially
brewed beer at Mount Carbon but eventually abandoned it. The dairy remained in
business until 1981.
In 1985, the Yuengling brewery was listed on the National Register of Historic
Places as the oldest brewery in the United States. It was also so listed in the
Pennsylvania Inventory of Historic Places at some unspecified date. (The
company's website mentions only a vague national and state registration in
1976). Yuengling has been a registered trademark since 1995. The Pottsville
brewery was featured on an episode of The History Channel's American Eats.
Richard L. Yuengling, Jr. took over as company president in 1985. In 1987 the
brewery reintroduced a lager they had not made in decades to take advantage of a
spike in lighter-style beers. Since this time, Yuengling Lager has become its
flagship brand, accounting for 80% of production and much of its rapid growth.
In the early 1990s, demand throughout Pennsylvania, New Jersey, and Delaware
outstripped the existing brewery's abilities. In 1999, they increased their
manufacturing capacity by purchasing a Stroh's plant in Tampa, Florida, hiring
the former Stroh employees, and began working with a trade union for the first
time.In 2000, the company built a third brewery in Pennsylvania, in Port Carbon
in Schuylkill County near Pottsville. With production at the Port Carbon, Tampa,
and original Pottsville plants, the company has been able to expand throughout
the East Coast.
Yuengling Premium Beer
Yuengling Premium Light Beer
Original Black & Tan
Lord Chesterfield Ale
Yuengling is German meaning 'Young Man'. It is pronounced "Ying-Ling'.