Fort Worth-based Ben E. Keith Beverages is now distributing the award-winning Trumer Pils, a traditional European Pilsner beer, to North Texas bars, restaurants, convenience, grocery and liquor stores. Ben E. Keith Beverages is working in tandem with Trumer International and The Gambrinus Company to bring this outstanding pilsner to the Texas market. Costing around $7.50 for a six-pack, this will be the first time the beer is available anywhere in Texas.
“Trumer Pils is a sophisticated high-end brand with qualities that today’s consumer is looking for,” said Kevin Bartholomew, President of Ben E. Keith Beverages. “Trumer Pils provides the beer drinker with a true European
Pilsner experience along with a quality image supported by its freshness. We are proud to welcome Trumer Pils to our portfolio of brands.”
Trumer Pils consistently won gold medals in prestigious international beer competitions such as the World Beer Cup, the European Beer Star and the Australian International Beer Awards. It is brewed using the finest barley malt and hops from Germany and Austria, giving the Pilsner a crisp bitter note. Like champagne, the quality of a great Pilsner can be seen in the density of its bubbles. Trumer Pils produces small, tight bubbles that rise from the bottom of the glass, delivering a slightly spicy aroma, with a hint of citrus. This perfect balance of flavors is achieved by procuring the exact blend of malt and hops and fermenting the brew with proprietary yeast. Its body is accentuated by using pure, soft water and removing the malt husk prior to the mashing process. The signature of Trumer Pils is its finish. The crisp, clean and well-rounded taste leaves just a
subtle touch of soft bitter flavor on the back of the palate. However, because the husk is removed before mashing, the finish won’t linger.
Trumer Pils is brewed at the 400-year old Trumer Brauerei in Salzburg, located in Austria’s scenic Alpine country. Owned by the Sigl family since 1775, the Brauerei is run today by Josef Sigl VII. It’s sister
brewery, the Trumer Brauerei in Berkeley, Calif., carefully carries on the traditional brewing methods demonstrated by Trumer’s Gold Medal win at the 2006 World Beer Cup Awards, and is now one of the top selling high end beers in San Francisco and the Bay Area.
About Ben E. Keith Beverages
Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company – Beverage Distributors is one of the largest independent Anheuser-Busch wholesalers in the country. The company also distributes specialty beers, malt beverages and wine products. With eight regional branches in Texas including Abilene, Commerce, Dallas, Denton, Fort Worth, Llano, Palestine and Waco, the company operates in 60 counties across Texas. For more information, please visit ttp://www.benekeith.com/beverage