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Troegs Brewing Company


Tröegs is an American brewery in Harrisburg, Pennsylvania. John and Chris Trogner founded the company in 1996. The name Tröegs is a combination of a nickname derived from the surname Trogner and the Dutch word kroeg ("pub"). Tröegs is a craft-brewery, or microbrewery focusing their production on specialty and seasonal beers. Tröegs also is a limited distribution brewery, only distributing beer to states within proximity to maintain beer freshness.

Chris and John Trogner have been working hard to get Central Pennsylvania on the brewing map. Since 1997, these Mechanicsburg natives have been handcrafting world-class beers that combine traditional English brewing techniques with the eclecticism of new American brewing. But how they reached this point is as compelling as where they are headed.

Chris and John, 18 months apart in age, were simultaneously intrigued by the art of handcrafting beer while living some 1,750 miles apart—Chris in Boulder, Colorado and John in Philadelphia.

John, the older brother, often found relief from his not-so-satisfying work in the Philadelphia real estate market at the nearby Dock Street Brewpub. At the same time, Philadelphia was proving to be a booming beer city with dozens of neighborhood bars that cared as much about beer as they did about food.

Chris was drawn to Colorado for the skiing opportunities, as well as educational ones. In between the two, he found himself in the midst of craft-brewing nirvana as more than 100 breweries appeared throughout the state.

As Chris and John would talk, a flicker of an idea gradually turned into a full-blown business plan. The brothers had always dreamed about starting a business together, and now they had brewed the perfect idea.

John moved to Boulder, and within days secured a job cleaning tanks at the Oasis Brewpub. Over the next three years he would learn the brewing business from the inside out. Along the way, he took brewing classes at the University of California at Davis and Chicago’s Siebel Institute of Technology.

With John knee-deep in yeast, hops and barley, Chris focused on marketing, sales and management classes. He also managed a restaurant to determine whether a brewpub or a brewery would be a better business model. The brothers decided to leave the food to someone else and focus on beer. After graduating, Chris went to England to take an intensive brewing class at the University of Sunderland.

The brothers needed to decide where to build the brewery; and while Colorado offered the right audience, it also meant a lot of competition. After a lot of thought, Chris and John decided to return to their roots and use their brewing skills in the Mid-Atlantic States.

Tröegs Brewing Company was established in 1997. Today, the brewery produces nine different beers including Hopback Amber Ale, Troegenator Doublebock, Rugged Trail Ale, Tröegs Pale Ale, Nugget Nectar (seasonal) Dead Reckoning Porter (seasonal), Sunshine Pils (seasonal), The Mad Elf (seasonal), and distributes its product in Pennsylvania, New Jersey, Maryland, Delaware and Virginia.

Year Round Beers
Tröegs Pale Ale
Tröegs HopBack Amber Ale
Rugged Trail Nut Brown Ale
Troegenator DoubleBock
DreamWeaver Wheat
Seasonal availability
Sunshine Pils (spring/summer)
Oatmeal Stout (fall/winter)
The Mad Elf Holiday Ale (winter holidays)
Nugget Nectar Imperial Amber Ale (spring)
Dead Reckoning (fall)

Starting a Craft Brewery - Brewers Library

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