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St. Pauli Girl has announced
that Jennifer England has been named the St. Pauli Girl spokesmodel,
becoming the 27th girl to don the iconic barmaid outfit. The St. Pauli
Girl poster featuring England will be released and available to fans online
at www.StPauliGirl.com.
England will continue the tradition of bringing the St. Pauli Girl barmaid
to life, visiting bars and Oktoberfest events across the country.
A tradition dating back to the 1970s, the St. Pauli Girl poster will reach a
major milestone this year, with the 3,000,000th poster being printed. To
commemorate this landmark, one lucky fan will receive the special
3,000,000th poster delivered in-person by Jennifer England herself.
 
Beginning on April 19 and running through May 20, St. Pauli Girl fans may
order a free poster at www.StPauliGirl.com, where a limited number will
be given away each day. The poster is also available for digital download.
On the website, fans can also sign up to win the 3,000,000th poster which
will be specially autographed and personally delivered by Jennifer England,
along with a St. Pauli Girl prize pack (where legal). For official rules,
visit www.StPauliGirl.com.
Selecting a spokesmodel to represent the beer is a decades-long tradition
for St. Pauli Girl, the No. 2 German lager in the U.S. The St. Pauli Girl
collectible poster was first introduced in 1977 and as of 2010, more than
2.5 million posters had been printed or downloaded.
To take on the role of the St. Pauli Girl, England underwent extensive beer
education, including formal training with the esteemed Siebel Institute of
Technology and World Brewing Academy. Not just a pretty face, England is
also an accomplished stunt woman, appearing in movies, including
“Transformers,” “G-Force” and “Smokin’ Aces.” She was also the runner up in
the 2006 WWE Diva Search and appeared on television as one of Barker’s
Beauties on “The Price is Right.”
“We’re thrilled to welcome Jennifer to the St. Pauli Girl family this year,”
said Steve Nichols, brand manager for Crown Imports, the official U.S.
importer of St. Pauli Girl. “She’s a fresh face that will bring new energy
to the brand and we look forward to having her meet St. Pauli Girl fans
across the country.”
England is a native of Lansing, Mich., and beat out hundreds of other models
to win the title. As a model, England has won Miss Venus Swimwear
International and Miss Hawaiian Tropic International competitions and
appeared in advertising campaigns for brands including Kia and Guess. In
addition to her acting and modeling work, England loves sports, including
swimming, softball, kickboxing and kayaking.
"I am very excited to be chosen as the new St. Pauli Girl,” says
Jennifer England. “I'm happy and truly blessed to have the opportunity to
travel across the country representing St. Pauli Girl Beer and meet fans
nationwide!"
For more information on her appearances, high-resolution images, or to
schedule an interview with Jennifer England, please contact Lauren Fimbres
at (312) 829-8326 ext. 263 or lauren@teamworksmedia.com.
St. Pauli Girls from 1985-2006 Top Ten Beer Babe Commercials
The History of St. Pauli Girl Beer
The City of Bremen, Germany in the 12th Century was renown as a famous brewing center and where our Girl was born. Her name, "St. Pauli" comes from the ancient St. Paul's Monastery on which the original St. Pauli Brewery was founded and built in the 17th Century. She tastes great and may be good for our soul too.
Our St. Pauli Girl Beer is brewed with only the finest natural ingredients, without any compromise to quality or taste. In fact, St. Pauli Girl is brewed according to an ancient food regulation still in force throughout Germany today.
A Bavarian duke known as Wilhem IV sought to establish a far-reaching standard, which all German beers were required to follow. The German Purity Law of 1516 created a common ground for "how beer is to be brewed and served in both winter and fall." The actual decree states: "In particular we wish that from now on, in all towns, markets and villages, nothing more is used for beer than barley malt, hops and water alone."
St. Pauli Girl Lager and Special Dark were first introduced into select U.S. markets in 1965, and then expanded nationally by 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991.
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