Sprecher Brewery is a brewery founded in Milwaukee, Wisconsin, by Randal
Sprecher in 1985. Sprecher produces an assortment of beers and sodas. The
brewery has since moved to the neighboring city of Glendale in Milwaukee County.
Despite producing a full range of micro-brewed craft beers, the brewery is
arguably best known for its premium sodas. Sprecher Root Beer and Orange Dream
are Milwaukee staples, and kegs of the root beer are ubiquitous at special
events throughout Milwaukee and can be found on tap or from a soda fountain at
area restaurants. Sprecher brews more root beer than all of their alcoholic
beers combined. One of the most unusual aspects of their root beer is that raw
Wisconsin honey is used as a primary ingredient.
Founder Randal Sprecher, a California native, earned his first degree in
oceanography, but found himself unable to continue in this profession due to an
unfortunate tendency toward seasickness. Sprecher earned a second degree in
brewing and was employed by Pabst in Milwaukee. After a brief time at Pabst, he
founded his own brewery in 1985. The new brewery was founded on a budget of
$40,000; Sprecher was forced to purchase antiquated or repurposed equipment to
keep costs down, including a 16-oz. bottling machine from Coca-Cola and tanks
from the dairy industry. Some of this equipment remains in use today.
The current Sprecher facility was acquired in 1994.
Beers -Year round
Irish Stout (Spring)
Mai Bock (Spring)
India Pale Ale (Summer)
Dopple Bock (Autumn)
Imperial Stout (Winter)
Winter Brew (Winter)
Limited release beers
Barley Wine Ale
Bourbon Barrel Barley Wine
Bourbon Barrel Scotch Ale
Mbege Ale (gluten free)
Shakparo Ale (gluten free)
IPA2 Double India Pale Ale
Orange Dream (orange soft drink + honey + vanilla)
Lo-Cal Root Beer
Ravin' Red (cherry + cranberry + honey + ginseng)
Sprecher Brewery offers year-round tours of their facility with tour times
varying depending on season, production runs, and holidays. The tour costs
differently by age.
The tour starts in the brew house where all of Sprecher's beers are brewed and
sodas are produced. After an explanation of the brewing process the tour
proceeds through the refrigerated cellar where the beer/soda is stored until
bottled. Through the cellar is the bottling line and warehouse.
The tour ends with 4 samples of beer for adults (an 8 fluid ounce sampler glass
is included) and unlimited soda samples for all at the indoor beer tent. The bar
in the indoor tent also sells packages of local wisconsin cheeses and Usinger's
sausages for snacking during tasting.