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Sprecher Brewing Company in Glendale, Wisconsin

Sprecher Brewing Company in Glendale, Wisconsin. Founded in 1985   

Sprecher Brewing Co. was founded in 1985 by Randal Sprecher, formerly a brewing supervisor at Pabst Brewing Company, Milwaukee, Wisconsin. From 1985 to 1994, the brewery was located at 730 W. Oregon Street in Milwaukee's Walker's Point area. Through the first ten years the company grew steadily as more and more people found out about Sprecher's high quality beers and sodas. Finally, the company had outgrown its original facility and began looking for a new location to continue its growth.

In 1994, Sprecher purchased its current building, located at 701 W. Glendale Ave., a former elevator car factory. The new, larger brewery enabled the company to continue growing, and allowed more people to enjoy all of Sprecher's fine products.
Wisconsin Brewing History
The history of brewing in Wisconsin began thirteen years before it became a state and a year before it even became a territory. By the late 1890's nearly every community in Wisconsin had at least one operating brewery.

In the 1880's Milwaukee was the home of more than 80 breweries. 100 years later, the number of operating breweries in the area can today be counted on one hand, and only one can still be considered a giant.
   Sprecher Keg Ann and Randy Sprecher

In 1919 the passage of Prohibition virtually sounded the death toll for all but the most diverse breweries. A few struggled through by producing near beer (.05 alcoholic content or less), soft drinks and even vinegar. Beer making didn't resume until 1933, when the 18th Amendment was repealed. But even then, people were still reeling from the effects of the Great Depression, which of itself had devastated both the coffers and hopes of many of the earlier breweries.

Like the biggest selling wines, many mass market beers are made to appeal to as broad of an audience as possible. This means they have to be produced at a highly competitive price and that they must offend no one. Much of the distinctive qualities of the traditional regional type brews is lost.

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Sprecher Revives Quality Regional Beer
Sprecher and other craft breweries have revived both the distinctive quality of regional beer and old world brewing methods as well. The term "Craft or Micro Brewery" refers to the relative size of the brewery when compared to gigantic beer production facilities of mass marketed national brands. Where these "Mega-Giants" produce from 20 million on up to 90 million barrels a year each, a "Micro-Brewery" is a considerably small operation, brewing less than 15,000 barrels a year. Although some have grown to 50,000 to 100,000 barrels a year.

Quite a difference when you consider a barrel is equivalent to 31 gallons. In that respect, the smaller Micro-Breweries such as Sprecher can focus more on its specialty "Craft Beers" with an eye on the highest quality and tradition of European style brewing.
Brewery Tours

Sprecher Brewery offers year-round tours of their facility with tour times varying depending on season, production runs, and holidays. The tour costs differently by age.

The tour starts in the brew house where all of Sprecher's beers are brewed and sodas are produced. After an explanation of the brewing process the tour proceeds through the refrigerated cellar where the beer/soda is stored until bottled. Through the cellar is the bottling line and warehouse.

The tour ends with 4 samples of beer for adults (an 8 fluid ounce sampler glass is included) and unlimited soda samples for all at the indoor beer tent. The bar in the indoor tent also sells packages of local wisconsin cheeses and Usinger's sausages for snacking during tasting.

Beers -Year round
Special Amber
Black Bavarian
Hefe Weiss
Pub Ale
Sprehcer Stout
Sprecher Light

Seasonal beers
Mai Bock (Spring)
Summer Pills (Summer)
Oktoberfest (Autumn)
Winter Brew (Winter)

Premium Reserve
Abbey Triple
Double Bock
Russian Imperial Stout
Piper's Scotch Ale

Limited release beers
Generation Porter
Barley Wine Ale
Bourbon Barrel Barley Wine
Bourbon Barrel Scotch Ale
Belgian Dubbel

Gluten Free
Mbege Ale
Shakparo Ale

Hard Root Beer
Sprecher Fire Brewed Hard Rootbeer

Gourmet Sodas
Root Beer
Cream Soda
Puma Kola
Cherry Cola
Orange Dream (orange soft drink + honey + vanilla)
Ginger Ale
Lo-Cal Root Beer
Ravin' Red (cherry + cranberry + honey + ginseng)



Starting a Craft Brewery - Brewers Library

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