Boston Beer Company Story
The Boston Beer Company began in 1984 with a generations-old family recipe that
Founder and Brewer Jim Koch uncovered in his father's attic. After bringing the
recipe to life in his kitchen, Jim brought it to bars in Boston with the belief
that drinkers would appreciate a complex, full-flavored beer, brewed fresh in
America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what
became known as the American craft beer revolution.
Today, the Company brews more than 30 styles of beer. The Company uses the
traditional four vessel brewing process and often takes extra steps like
dry-hopping and a secondary fermentation known as krausening. It passionately
pursues the development of new styles and the perfection of its classic beers by
constantly searching for the world's finest ingredients. While resurrecting
traditional brewing methods, the Company has earned a reputation as a pioneer in
another revolution, the "extreme beer" movement, where it seeks to challenge
drinkers' perceptions of what beer can be. The Boston Beer Company strives to
elevate the image of American craft beer by entering festivals and competitions
the world over, and in the past five years it has won more awards in
international beer competitions than any other brewery in the world. The Company
remains independent, and brewing quality beer remains its single focus. While
Samuel Adams is the country's largest-selling craft beer, it accounts for only
about one-half of one percent of the U.S. beer market. For more information,
please visit www.samueladams.com.