Reunion - A Beer for Hope today launched its 2009 fundraising
campaign by commemorating the birthday of project co-founder
Virginia MacLean with the first annual Reunion Day of Hope.
Reunion was created in 2007 by MacLean and former Pete's Brewing
Company co-workers Alan Shapiro and Pete Slosberg. 100% of the
profits generated by the sale of Reunion as well as independent
donations benefit The Institute for Myeloma & Bone Cancer Research
www.imbcr.org.
"Virginia was wholeheartedly committed to IMBCR and understood the
importance of bringing hope to others," noted Alan Shapiro now of
SBS Imports. "Commemorating her birthday with A Day of Hope to kick
off our annual fundraising campaign just seemed to be the most
fitting tribute."
This year Reunion will be a Double Wheat Ale with a hint of lemon.
It will be available exclusively in draft format in selected markets
to be announced in June. Regional brewing partners for 2009 include
Bison Brewing in California and Terrapin Brewery in Georgia.
"Though we won't have Reunion available in a bottled format in wide
distribution this year, we hope those in the beer community will
donate the $5 or $10 they may spent on the beer directly to IMBCR,"
added Pete Slosberg. "Every penny of those donations go directly to
IMBCR and are the best way to help us fulfill the mission of
bringing hope to others."
More information or to make a donation please visit
www.reunionbeer.com.
Further information on The Institute for Myeloma & Bone Cancer
Research can be found at www.imbcr.org.
Contact:
Alan Shapiro
206.527.4191
alanmshapiro@sbs-imports.com
