New Belgium Brewing – A State of Mind by Morgan Forsyth, Craft Beer Promoter
classic beers are no strangers to a beer lover’s refrigerator. Their number
one selling beer, Fat Tire, perfectly displays New Belgium’s expertise in
the industry. The uniquely crafted amber ale has a light sweetness to quench
your thirst, and is notably the beer that started it all.
The company has been thriving in Fort Collins since 1991, and has strived to
create an eco-friendly environment that delivers high-quality beer. To make a
successful company even more engaged, New Belgium is now 100% employee owned.
Back in 2012, the Employee Stock Ownership Program (ESOP) purchased the balance
of company shares, which in turn made New Belgium entirely owned and operated by
each individual employee. If that isn’t appealing enough, after one year of
employment co-workers receive ownership and a commemorative one-year anniversary
It’s hard to say what comes next with a brewery as prosperous as New Belgium,
but the company’s driven business mentality has given way to another milestone.
Being distributed in 37 states just wasn’t cutting it, and New Belgium wanted to
share the love with the east coast and southern beer enthusiasts. Located in
Asheville, N.C., the Asheville Brewery broke ground on May 1 of this year and is
expected to be up and running by the end of 2015. While continuing to brew and
bottle their core brands in the new facility, there will be more room to play
around with new recipes. For the sour beer aficionado, New Belgium has doubled
the capacity to create these – and let’s be honest, if La Folie was developed in
a smaller workspace; there is twice the potential for some award winning