Live and Let Live Blonde Pale Ale Brewed by the Wasatch Brewery in Salt Lake
In response to
the recent developments in Utah regarding same-sex marriage, Utah’s first
craft brewer, Wasatch Brewery, is releasing a new beer called Live and Let
Live. By pairing two types of the same ingredients, Wasatch has created a
unique, but very natural beer designed to appeal to both sexes.
“Live and Let Live is a blond pale ale built with two beautiful malts and
two wonderful hops, all fermented with a pair of yeasts," says Wasatch
brewer Dan Burick. “This pairing of similar ingredients is a first for Utah
and we think its way overdue.” The beer is an agreeable 4% alcohol by volume
and will be sold on draft in Utah and tapped to pour on Valentine’s Day.
“Our new beer has an attitude and we believe Live and Let Live will make
life better for a lot of people in Utah" says Wasatch founder Greg Schirf.
“Some of our political leaders would benefit from a hearty serving of Live
and Let Live.”
Schirf points out that his brewery has been a practitioner of civil unions
for years. “In 2000, we entered into a partnership with another brewery much
like ours,” he says with a smile, referencing a partnership with Squatters
Craft Beers. “Our Utah Brewers Cooperative is still happily ‘married’
According to Burick, market research has shown that Live and Let Lives’
delicious taste, easy quaff-ability and same ingredient pairings will be
enthusiastically received by many of Utah's non-discriminating beer
“We realize this beer is not for everyone, and we will not force it on those
who prefer more traditional brew styles." he said. "These pairings are not
the norm in Utah right now and we expect resistance from many. However, we
are confident that in the near future Utah will look back and wonder why
they didn't embrace and celebrate Live and Let Lives’ natural combinations.
They will also realize that Live and Let Live is not a threat to traditional
Schirf hopes the beer sends a message beyond Utah. He noted that he was
going to send some of his Live and Let Live beer to Sochi. “I am thinking
Vladimir Putin needs to lay off the vodka and drink about a case of this
stuff," he joked with his impish grin. “Live and Let Live may be hard to
swallow for the majority of people in Utah right now,” Schirf concluded,
"but we think it’s a step forward.”
About Salt Lake Brewing Co.(Wasatch Beers and Brewpub & Squatters Craft
Beers and Pubs)
In 1986, Greg Schirf opened Utah’s first microbrewery, Wasatch Beers and
Brewpub in the resort town of Park City. A few years later, Jeff Polychronis
and Peter Cole founded Squatters Craft Beers, Salt Lake’s original brewpub
in 1989, and currently operate four pubs and a wine and ale house. In 2000
Squatters and Wasatch Beers merged their microbrewery operations for draft
and bottle production creating Utah Brewers Cooperative. To date, Squatters
and Wasatch beers have brought home 17 World Beer Cup Awards and 28 Great
American Beer Festival Medals.
Utah Brewers Cooperative projects significant growth of production for 2014.
Squatters and Wasatch bottled and draft beers are available in Utah, Nevada,
Arizona, New Mexico, Texas, Louisiana, Minnesota, Iowa, Wisconsin, South
Dakota, North Dakota, Nebraska, Rhode Island, Massachusetts and Colorado.
For more information, please visit
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(For the good folks of Wasatch Brewery)