Lakemaid Beer to Thirsty Ice Fishermen
What’s a beer company to do when it realizes its customers are located in
isolated ice fishing shacks miles away from the nearest liquor retailer… and
they’re thirsty? “Even if our customers are located 4 miles out in one of the
5,500 ice shacks on Lake Mille Lacs (one of Minnesota’s largest lakes).” Most
beer companies would give up. But not Lakemaid Beer, the Fishermen’s Lager.
Having recently launched its new Lakemaid Frosty Winter Lager, the perfect beer
for ice fishing season, Lakemaid Beer has turned to new technology to meet the
needs of its thirsty customers.
The answer: the Lakemaid Beer Drone.
Inspired by Amazon’s founder and CEO Jeff Bezos, which has been testing the
drone delivery of its products, Lakemaid Beer has been testing a new drone
delivery system on some of the top ice fishing lakes in Minnesota and Wisconsin.
A new video of its test is available at LakemaidBeer.com.
“Amazon faces a lot of obstacles,” said Lakemaid Beer Company’s president, Jack
Supple. “Dense urban locations present a host of problems to drone delivery. But
our tests are on vast, wide-open frozen lakes free of trees and power lines. Our
drone can fly as the crow flies, straight to our target, based on GPS
coordinates provided by an ice angler. Fish houses are very uniform in height,
so we can fly lower than FAA limits, too.”
“It’s the perfect proving ground for drone delivery,” said Supple, “Our initial
tests on several mid-size lakes have been very successful. We’re looking forward
to testing the range of our drones on larger lakes.”
“We’d be happy to share our research with Amazon,” Supple added.
It may be awhile before Lakemaid Beer can officially deliver its beer by drone.
The Federal Aviation Administration (FAA) currently restricts the commercial use
of drones by small businesses, and remote verification of the legal drinking age
of ice anglers will need to be addressed. The FAA is expected to issue new
regulations governing the commercial use of drones by 2015.
“Our customers, distributors and retailers appreciate the extra effort we’re
willing to go to get Lakemaid Frosty Winter Lager to them,” said Supple. “Even
if our customers are located 4 miles out in one of the 5,500 ice shacks on Lake
Mille Lacs (one of Minnesota’s largest lakes).”
To learn more about Lakemaid Beer, the official beer of Rapala, visit
For Lakemaid Beer
Stephen Dupont, 612-435-8315