It’s a Keeper: Lakemaid Beer Returns for 2012 Fishing Season
MINNEAPOLIS -- As fishermen all over the North Country watch the ice melt
on their favorite lakes and rivers, their thoughts turn to toward warm sunny
days fishing with friends and family and dreams of landing the big one. And this
year, like last, they’ll be greeted at the end of a long day of fishing with a
refreshing brew that’s become the talk among fishermen throughout cabin country.
Inspired by freshwater mermaids, known as lakemaids, Lakemaid Beer™ is a fresh,
yet smooth classic American lager that returns once again for a limited time
only, just in time to inspire tales of great fish caught and released.
Launched last year by Rapala in 2010, known for its legendary Rapala fishing lures, and
Schell’s Brewery, the second oldest family owned brewery in the United States,
Lakemaid Beer was welcomed with open arms by Midwestern anglers. The response
was so overwhelming that Lakemaid Beer sold out almost immediately in some areas
and beer retailers had to maintain waiting lists of thirsty anglers who wanted
their Lakemaid Beer.
This year, Lakemaid Beer will be available to even more anglers as its
availability expands from Minnesota, Wisconsin, Iowa and the Dakotas to
Nebraska, Michigan and Montana. Like last year, Lakemaid Beer is only available
during open-water fishing season. The beer is sold in independent liquor stores
and some selected lake country bars and resorts.
12-Packs, Bottles and Cans
Lakemaid Beer is a classic American lager featuring a crisp, clean taste brewed
to capture the flavor of fishing country, where legendary freshwater lakemaids
swim. Lakemaid Beer is sold in 12-packs, with each of the 12 fl. oz. bottles
featuring one of twelve different lakemaids (Miss Walleye, Miss Muskie, Miss
Northern Pike, etc.). On the inside of each bottle cap of Lakemaid Beer is a
graphic or words describing fish caught by fishermen, such as 6-lb. Bass or
49-lb. Muskie to items that fishermen don’t like catching, such as Weeds, a
Boot, or a Snag. Turned into a game, the Lakemaid Beer bottle caps can offer
hours of entertainment in cabin country during the fishing season.
In addition to bottles, Lakemaid Beer will make its debut in cans for the 2009
fishing season in special edition 12-packs featuring Miss Walleye.
With a mild malt flavor, a Lakemaid Beer goes down as smooth as a summer breeze
with the sparkle of hops that dance like the sun on the water. Served ice cold,
at the end of a long day on the water fishing for walleye, bass, muskie, pike or
crappies, Lakemaid offers a taste so good, fishermen need never exaggerate.
Simply put, it’s a keeper.
To find out more about Lakemaid beer and the lakemaids, including a webcam and
downloads, visit www.lakemaidbeer.com.
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