Coney Island Barrel-Aged Human Blockhead
Shmaltz Brewing Company, ringleaders of the sideshow-inspired Coney
Island Craft Lagers®, is excited to announce the release of Coney
Island Barrel-Aged Human Blockhead®. Weighing in at 10% ABV, this
burly Imperial American Bock has aged over five months in first-use
Buffalo Trace Kentucky Straight Bourbon Barrels. While Human
Blockhead® originally was conceived as a Tough-as-Nails strong
lager, Barrel-Aged Human Blockhead® is the evolution of a true
professional, bearing the signature richness of Munich and Vienna
malt but emerging from the barrel softened and silky, with hints of
maple, caramel, and vanilla. With approximately 500 cases produced,
Barrel-Aged Human Blockhead® is as rare and special as it is highly
coveted.
 
Coney Island Barrel-Aged Human Blockhead® joins the Shmaltz line-up
as the third member in the Limited Engagement Barrel-Aged series,
which also includes 2010 Great American Beer Festival Silver
Medalist HE'BREW R.I.P.A. on Rye; 2011 World Beer Championships Gold
Medalist HE'BREW Vertical Jewbelation; and HE'BREW Genesis 15:15, a
15% ABV barleywine brewed with grapes, figs, dates, and
pomegranates, which will be released Fall 2011. The Limited
Engagement Barrel-Aged series not only represents some of Shmaltz's
most decorated beers, but also boasts the highest consumer ratings
from BeerAdvocate.com and RateBeer.com. The latter recently ranked
Shmaltz Brewing as one of the "Top 100 Brewers in the World" for
2011. With the release of Barrel-Aged Human Blockhead®, Shmaltz
Brewing continues to design unique and sophisticated beers that can
stand with the world's best specialty beverages.
In a fusion of Old World brewing tradition with bold, flavor-driven
American ingenuity, Coney Island Human Blockhead® and Barrel-Aged
Human Blockhead® are examples of how Shmaltz has elevated lagers to
the creative peaks ales have enjoyed in the American craft beer
movement. After selecting Coney Island Craft Lagers® as "Best in
Show" at their inaugural BevStar Awards, Beverage World Magazine
noted that "in a segment largely dominated by ales... Shmaltz has
demonstrated how creative one can be when pushing the limits of
lager." The Chicago Tribune also praised Shmaltz's artistic vision
and pioneering spirit in a recent article, declaring that "the Coney
Island series has put [Shmaltz] on the leading edge of craft
lagers." Not surprisingly, Coney Island Human Blockhead® has
garnered top awards across the country since its debut in March
2009. In its first bout against other strong lagers at the 2009
United States Beer Tasting Championships, Human Blockhead® took home
the Gold Medal and then was designated the Bock/Doppelbock Grand
Champion the following year at the World Beer Championships.
Like the other beers from Coney Island Craft Lagers®, Human
Blockhead® pays tribute to the eclectic performance culture of Coney
Island, New York. The Human Blockhead stunt, developed by renowned
musician and sideshow entertainer Melvin Burkhardt, is kept alive
today by Donny Vomit, whose persona is captured on the Human
Blockhead® bottle label. Known for spellbinding stage antics with
his trusty hammer, sixty-penny nail, and occasionally a power drill,
Donny is thrilled to be featured in the Coney Island Craft Lagers®
line. "As a kid, I always thought it would be cool to have an action
figure made after me, but having a kickass beer is a whole lot
better," says the man behind the mustache.
Coney Island Barrel-Aged Human Blockhead® is nationally available in
22 oz. bottles and limited draft at specialty shops and select bars
from August - October 2011. A portion of the proceeds of Coney
Island Craft Lagers® help Coney Island USA, a 501(c)(3) Arts
Non-Profit, fulfill its mission to defend the honor of lost forms of
American popular culture in Brooklyn's historic Coney Island
neighborhood.
About Shmaltz Brewing Company
Shmaltz Brewing Company was recently named "Best American Craft
Brewer" and won the "Best In Show 2010" title by Beverage World
Magazine, after being named "Breakout Brand" for 2009. Shmaltz was
also included in the "Top 50 Fastest Growing Bay Area Companies" by
San Francisco Business Times, and is a recipient of the
"Distinguished Business Award" by the Brooklyn Chamber of Commerce.
Established in San Francisco in 1996 with the first batch of 100
cases of HE'BREW Beer® bottled, labeled, and delivered by hand,
Shmaltz has sold more than ten million bottles of beer to date.
Along with their acclaimed line of HE'BREW Beers®, Shmaltz
introduced its new line of sideshow-inspired Coney Island Craft
Lagers®. Proceeds help Coney Island USA, a 501(c)(3) Non-Profit
fulfill its mission to defend the honor of lost forms of American
popular culture in Brooklyn's historic Coney Island neighborhood.
Shmaltz offerings are available in more than 25 states through 30
wholesalers at more than 3,000 retail specialty shops across the
U.S., including Beverages & More, Whole Foods, Total Wine, select
Krogers and Cost Plus.
Shmaltz Brewing beers have appeared in such distinguished media
outlets as The New York Times, CNN Headline News, The Onion, Beer
Advocate Magazine, Celebrator Beer News, Ale Street News, NPR's
"Weekend Edition," New York Magazine, Newsweek, Men's Health, BUST,
Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine,
The Jerusalem Report, New York Jewish Week, Washington Post, MAXIM,
Forbes.com, Smartmoney.com, Entrepreneur.com and Epicurious.com.
For more information, please visit http://www.shmaltzbrewing.com
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