The Cayman Islands Brewery recently launched its new beer, Caybrew, after a year of preparation including a multi-million dollar overhaul to the brewery and the installation of bottling and canning facilities. Mr Allen Chu Fook, General Manager of the Cayman Islands Brewery (CIB) said the company was thrilled to deliver a 100% Cayman-made product to the bars and liquor stores of the Islands.
“Caybrew is a full-bodied premium lager with a crisp, clean hop finish,” he said. The green bottle features a blue and red design, with the word “Caybrew” in bold letters across the front and “The lager beer of the Cayman Islands” around its edge.
The Caybrew logo is a graphic representation of the Cayman Islands’ national tree, the Silver Thatch Palm, and three red stars depicting each of the country’s islands.
“The Silver Thatch Palm has played an important role in the lives of Caymanians since the first settlers arrived on the islands,” he said. “It’s a valuable part of Cayman's natural heritage, as well as part of the landscape, and is endemic to the Cayman Islands, so it was an obvious choice for us when considering the design of our logo.”
A print and radio advertising campaign with the slogan "Our Islands. Our Beer.” will also be launched.
The “Our Islands. Our Beer.” advertising campaign launches on the heels of a short, creative teaser campaign called “Something to be proud of” which provided consumers with reminders of what they love about living in the Cayman Islands.
“Caybrew is representative of everything that is great about the Cayman Islands, of the Cayman way of living,” Mr Chu Fook said. “The residents of Cayman take passionate pride in their islands - its sporting teams, heroes, community, bars and restaurants, events, friends and family, heritage, culture, businesses and food.”
“And now we have our own Cayman-made beer to be proud of and to call our own,” he said. “While of course we invite visitors to Cayman to try Caybrew, our real reason for brewing this new beer is for all residents of the Cayman Islands,” Mr Chu Fook said. The Cayman Islands Brewery is approximately 12,000 square feet and is located on a 3 acre site on Shamrock Road, Grand Cayman. Construction of the brewery was undertaken by Hadsphaltic International and project management of the building works undertaken by BCQS, with the graphic and design work being completed by Tower Marketing - all local Caymanian companies.
Caybrew is being rolled out across the country.
For further information (not for publication):
Elissa Costello, Tower Marketing
Tel: 623-6708 (direct) or 946-6000 (switch)