Samuel Adams is Reviving Jack Mcauliffe Iconic American Craft Brew for a Limited Release                

                     
Koch and McAuliffe both share an enormous passion for craft beer and are seen as pioneers in the American Craft Beer Revolution. McAuliffe, a Navy veteran, acquired a taste for flavorful beer while stationed in Scotland in the 1960s. Shortly thereafter he developed a passion for homebrewing and eventually started the nation’s first craft brewery, The New Albion Brewing Company in 1976. Although the brewery closed its doors in 1982 due to a weak economy and a lack of financing options, McAuliffe’s vision for New Albion Ale was ahead of his time, helping pave the way for other American craft breweries, and its impact is still felt today.

“Jack was brewing craft beer when nothing was easy. Nobody made small scale brewing equipment, nobody wanted to invest, retailers and distributors didn’t want your beer, drinkers couldn’t understand why the beer didn’t taste ‘normal.’ It was so different from today,” says Samuel Adams founder and brewer Jim Koch. “New Albion is a true legacy. Jack’s passion for craft beer has had a widespread influence, and has shaped the craft beer landscape. What Jack started 30 years ago inspired brewers to explore brewing full-flavored craft beers. His New Albion Ale was the original craft brew. We wanted to work with Jack to brew his recipe for the first time in almost thirty years and recognize him for his contribution to brewing.”
  
        The first craft brewery in the United States - New Albion Brewery

                        
Samuel Adams is brewing the original recipe for McAuliffe’s flagship beer, New Albion Ale. McAuliffe traveled to Boston in early July to join Koch and the Samuel Adams brewers as they brewed the first batch. New Albion Ale is a deep, golden beer brewed with American Cascade hops and a 2-row malt blend. The Cascade hops, sourced from the Pacific Northwest, create a moderate hop bitterness and lingering notes of citrus and floral, balanced by the upfront cereal character and sweet finish from the malt.

“Jim and I share a common passion for craft brewing, so I was honored when he approached me about bringing the New Albion original recipe back to life,” says Jack McAuliffe brewer and

founder of the original New Albion Brewing Company. “I can’t believe I’m brewing New Albion for a new generation of craft beer drinkers – a group that has more great beer choices than I ever had! New Albion will have a place in the growing and diverse craft beer landscape thanks to a fellow craft brewer.”

When McAuliffe decided to turn his passion for homebrewing into a microbrewery, it was one of the first of its kind. At its height, New Albion Brewing Company brewed about 450 barrels annually. Microbreweries struggled under a market dominated by mass domestic beer but paved the way for growth in the 1990s. The number of craft breweries has gone from 8 in 1980, to 537 in 1994, to close to 2000 in 2012.

Jim Koch and Jack McAuliffe share the same pioneering spirit, and like McAuliffe, Koch was convinced that he could find his niche in an uncharted beer market. Koch followed his German-American family tradition and became a brewer, creating the first batch of Samuel Adams Boston Lager® in his kitchen in 1984 from a family recipe. He insisted then, as he does now, that only the world’s finest ingredients will make the best beer, and that quality and flavor are the only standards worth pursuing. Jim wanted a beer brewed with American craftsmanship and pride.
 
                                                     

New Albion Ale will be brewed, bottled and sold by The Boston Beer Company. All profits will go directly to Jack McAuliffe. The beer will be served at special events during the 2012 Great American Beer Festival (October 13), in Denver, CO and available nationwide beginning in January of 2013. New Albion Ale will be available in six-packs with a suggested retail price of $7.99.

The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.