Home > Stone Enjoy By 02.15.13 IPA brewed by Stone Brewing - Escondido, CA
Stone Enjoy By 02.15.13 IPA brewed by Stone Brewing - Escondido, CA
Stone Enjoy By
02.15.13 IPA brewed by Stone Brewing - Escondido, California
in your hands a devastatingly fresh double IPA. While freshness is a
key component of many beers - especially big, citrusy, floral IPAs -
we've taken it further, a lot further, in this IPA. You see, we
specifically brewed it NOT to last. We've not only gone to extensive
lengths to ensure that you're getting this beer in your hands within
an extraordinarily short window, we made sure that the Enjoy By date
isn't randomly etched in tiny text somewhere on the label, to be
overlooked by all but the most attentive of retailers and consumers.
Instead, we've sent a clear message with the name of the beer itself
that there is no better time than right now to enjoy this IPA.
Shipped out the same day it’s bottled and branded with a 35-day
consume-by date, Stone Enjoy By IPA was created to illustrate the
importance of consuming fresh beer in order to enjoy its flavors to
the fullest. With the dawning of each batch comes the opportunity
for fans to vie for Stone Enjoy By IPA to return or debut in their
region by emailing us or using hash-tags (#EnjoyBy #CityOrState) to
interact via social media. Each email or hash-tag mention goes down
as a “vote” which we record and use in determining which regions
will receive a future release of Stone Enjoy By IPA.
This process is essential for us in that we need to ensure this
fresh beer makes it to markets where it will absolutely, positively
be consumed well before or by the close of the 35-day window. Any
bottles that aren’t sold within that span are removed from shelves.
Of course, if it were possible to ship everywhere, we would, but
logistically, it’s downright impossible. So, we appreciate the
support of our fans in helping us determine where this beer will be
consumed in the manner it was meant to be.