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Schell's Oktoberfest Brewed by August Schell Brewing in New Ulm, MN

Schell's Oktoberfest Brewed by August Schell Brewing Company - New Ulm, MN   

The Oktoberfest or Marzen (March) type of beer was originally brewed in March, and laid down in caves before the summer weather rendered brewing impossible. Stocks would be drawn upon heavily during the summer, and exhausted by October. In Germany, this tradition has come to be associated with one specific style, Oktoberfest Bier. In keeping with true German tradition, August Schell Oktoberfest beer is brewed just once a year. Brewed with the perfect balance of Pale, Munich, and Cara Pils malt with Liberty and Perle hops to create a rich, smooth taste. The following is what James Robertson, author of A Connoisseurs Guide To Beer has to say about Schell's Oktoberfest Beer, “August Schell’s Annual Oktoberfest beer just keeps getting better and better. It is big, full bodied, complex, balanced, smooth and delicious. It’s hard to ask a beer to be all of those, but it is.”

Schell Oktoberfest Beer

Beer Review by Beer Advocate:
Pours a huge, dense, off-white head that has insane persistence and laces like a beast. Sweet malt with a touch of spicy hops in the nose. Brilliant orange-gold color. Starts with a spicy hoppiness, a flash of spicy malt which builds into a very nice maltiness as it merges with the spice. The finish is slightly bitter and quite spicy.

If you like a good MALTY Oktoberfest, you can't beat this one. There's enough hop bitterness, but malt definitely is doing the driving. I love this.
                   Schell Oktoberfest Banner
August Schell Brewing

The August Schell Brewing Company is a brewing company in New Ulm, Minnesota. It was founded by German immigrant August Schell in 1860 and passed into the possession of the Schell family in 1866. It is the second oldest family-owned brewery in America after D. G. Yuengling & Son and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002. In September 2010, it celebrated its 150th Anniversary with a two-day festival.
   Schell Brewery Ted Marti and the 1,000,000 case of August Schell Beer

The History of August Schell Brewery
In the fall of 1860, August Schell partnered up with Jacob Bernhardt, a former brewmaster at the Benzberg Brewery in St. Paul, MN (what today was known as the Minnesota Brewing Company). They erected a small brewery just two miles from town along the banks of the Cottonwood River. During their first year of operation they produced 200 barrels of beer, a very small amount based on today’s standards.

The location of the brewery was ideal. Aside from the beauty of its natural surroundings (August was especially fond of his hikes into the woods), the brewery was located next to an artesian spring, providing exceptionally pure water for brewing. Its proximity to the Cottonwood River gave the brewery a means of transporting beer and supplies, and the river also became essential to the refrigeration process. Each winter, large blocks of ice would be harvested and hauled up the hill where they would be stored in underground caves. The ice would keep the caves cool throughout the spring and early summer in order to allow proper aging and fermentation of the beer.



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