New
Belgium Brewing Expands
New Belgium Brewing, maker of
Fat Tire Amber Ale, announced plans today to expand their market territory
along the eastern seaboard. The Colorado brewer will open Virginia, Maryland
and Washington, D.C. in September of 2011. The added territory will bring
the nation’s third-largest craft brewer to 29 states.
“We had significant expansion in 2009 when we added five states,” said New
Belgium Sales Director, Joe Menetre. “We wanted to make sure we had the
capacity to keep up with that demand, so we expanded our fermentation cellar
to address future growth as well. We’re looking forward to selling our beers
in and around the nation’s capitol.”
No decisions have been made regarding distributor partners, brands or
package for the new markets.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of
Belgian-inspired beers, began operations in a tiny Fort Collins basement in
1991. Today, the third largest craft brewer in the U.S., New Belgium
produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue
Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well
as a host of seasonal releases. In addition to producing world-class beers,
New Belgium takes pride in being a responsible corporate role model with
progressive programs such as employee ownership, open book management and a
commitment to environmental stewardship. For more information, visit
www.newbelgium.com.
