Building from last year’s
success, Michelob Brewing Co. returns with a sampler pack featuring four
refreshing wheat beers for the spring and summer seasons. Michelob Ginger Wheat
is the newest beer in the brewer’s growing collection of styles and is available
exclusively in the seasonal sampler pack.
The 2010 Michelob Brewing Co. Spring/Summer Sampler Pack, available nationwide
beginning mid-March, includes the all-new Michelob Ginger Wheat, along with the
return of year-round favorites Shock Top Belgian White and Michelob Dunkel
Weisse, and the spring seasonal Hop Hound Amber Wheat.
“We received a tremendous response to last year’s sampler pack, as beer
enthusiasts enjoyed exploring the diversity within the wheat beer style,” said
Craig Heisner, brewmaster, Michelob Brewing Co. “With our sampler pack, longtime
wheat beer fans, as well as those just now growing to appreciate the style, have
an opportunity to sample four very distinct beers. Pick your favorite from our
Bavarian-style dark wheat Dunkel Weisse, our Belgian-style wheat ale Shock Top,
our American-inspired Hop Hound Amber Wheat, and our new Asian-influenced Ginger
Wheat.”
Michelob Ginger Wheat:
A twist on the classic unfiltered Belgian wheat ale, brewed with wheat malt,
citrus peels and spices, complemented by a spicy ginger aroma and taste.
Malt: Two-Row, Wheat
Hops: Cascade, Willamette; 10 IBUs
ABV: 5.2%
Hop Hound Amber Wheat: An unfiltered American amber wheat ale that
delivers a hint of subtle caramel sweetness.
Malt: Two-Row, Wheat, Toasted and Caramel
Hops: Cascade, Willamette, Hallertau; 20 IBUs
ABV: 5.3%
Shock Top Belgian White: An award-winning unfiltered Belgian-style wheat
ale with a cloudy and light golden color, brewed with orange, lemon and lime
peels and coriander.
Malt: Two-Row, Wheat
Hops: Cascade, Willamette; 10 IBUs
ABV: 5.2%
Michelob Dunkel Weisse: An unfiltered German-inspired wheat ale with a
malty body and unmistakable clove and banana tones from the unique Bavarian
yeast strain.
Malt: Two-Row, Chocolate, Wheat, Caramel
Hops: Hallertau, Tettnang; 17 IBUs
ABV: 5.5%
“For Michelob Ginger Wheat, we took a Belgian-style wheat ale and looked to
Asian cuisine for inspiration,” said Heisner. “The beer has unmistakable ginger
aromas on the nose and crisp and spicy flavors on the tongue, without
overpowering the other citrus notes. The first sip implores your taste buds to
pair the beer with a selection of sushi and the finish cleanses your palate,
getting you ready for the next bite.”
The four wheat beers are not filtered during the brewing process, giving them a
cloudy, hazy appearance. When unfiltered wheat beers are bottled, the beer’s
yeast settles to the bottom. To properly enjoy a wheat beer, pour about
three-quarters into a beer-clean glass. Gently swirl the bottle before pouring
the remainder to help redistribute the yeast and create a thick head of foam.
Every sampler pack includes a flighting sheet with tasting notes and a summary
of each beer’s ingredients to reveal how the brewmasters’ recipes impact the
colors, aromas and flavors found among the different styles. The flighting
sheet’s glassware and food pairing recommendations provide serving tips to
enhance tastings at home. MichelobSamplerPack.com also features an interactive
brewmaster tasting video to guide visitors through each beer’s ingredients,
color, body and brewing process.
The Michelob Spring/Summer Sampler Pack is available at grocery and convenience
stores nationwide through September in 24-packs (six of each beer) and 12-packs
(three of each beer).
Visit www.michelob.com for more information about Michelob Brewing Co., a small,
state-of-the-art research brewery located next to Anheuser-Busch’s historic St.
Louis brewery. At any given time, up to 50 different beers are being brewed in
this brewmasters’ playground. Michelob Brewing Co. is a place for our
brewmasters to create and experiment, with the best results earning a place in
our specialty beer collection.
