Maui Brewing Company's Growth
Hawaii's premier craft brewery,
Maui Brewing Co. (MBC), has experienced unprecedented growth throughout its six
year history. Over the past 15 months, distribution has continued to expand into
the states of Washington, Oregon, Colorado, Nevada and Texas. Maui Brewing Co.
also began releasing draft beer in 15.5 gallon kegs to select mainland
distributors last quarter. MBC reports that in Q1 2011, sales are up by 79% for
the same period last year. These numbers echo what the Brewers Association, the
trade association representing the majority of U.S. brewing companies, released
last August: strong mid-year numbers for America's small and independent craft
brewers. Industry wide, dollar sales were up 12 percent in the first half of
2010, compared to nine percent growth during the same period in 2009. Volume of
craft brewed beer sold grew nine percent for the first six months in 2010,
compared to five percent growth in the first half of 2009.
installation of a high-speed canning line is allowing the production
facility to produce and package more than 600 cans per minute of Big
Swell IPA, Bikini Blonde Lager, CoCoNut PorTeR, Mana Wheat and now
limited or special release beers. MBC is starting to see the impact
of the many improvements and efficiency upgrades made over the last
year. "Keep selling and drinking our beer though! We've got the
capacity now to do so much more." Overall expected production for
2011 is about 20,000 BBLs as compared to over 11,000 BBLs in 2010.
"I'm excited to see the way our company and our team is evolving to
keep up with the amazing growth. The success of Maui Brewing Co.
means that we can further invest in our people, our community, and
our environment. I am also proud to see that today's consumer is
clearly 'trading up' in quality and cares to know the truth about
where the products they consume come from. That's why we have made a
commitment to always brewing locally," comments Garrett Marrero.
Maui Brewing Co. is
proud to be among the 1,625 craft breweries in the United States.
The Brewers Association reported that this is the highest number of
breweries in 100 years. A century ago in 1910, consolidation and the
run-up to Prohibition had reduced the number of breweries to 1,498.
Maui Brewing Co. is one of only two truly local Hawaiian breweries,
brewing and packaging 100% of product in the state. Maui Brewing Co.
and Hawaii Nui (on the Big Island) are very proud to be wholly
produced "on-island". Maui Brewing Co. has been recognized as
Hawaii's #1 craft beer since 2005 and the company has a strong
commitment to the local economy, and deep concern for the
environment. MBC craft beers are packaged with the most eco-friendly
materials. Although cans and bottles are both recyclable, bottles
still break and may pose a risk at beaches. The cans are
manufactured on Oahu and designed by local Maui artists; they have
the added bonus of protecting the beer in the best possible manner,
protecting the product from both light and oxygen damage which can
seriously compromise the taste. Plastic rings are dangerous to
marine life and therefore, a unique, recyclable plastic carrying
device is used to hold the products. The spent grain from beer
production is donated to local ranchers for cattle feed and
composting; and any cans damaged in production are donated to the
Maui Humane Society. MBC purchased equipment from Maui Land &
Pineapple, preserving a piece of Hawaii's canning history.
Founder Garrett Marrero and his wife, Melanie, operate a 7-barrel
brewpub at the Kahana location as well as a 25-barrel production
brewery and canning facility in Lahaina. Maui Brewing Co. is a truly
local beer as 100% of their products are made in Hawaii.
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