Great Lakes Christmas Ale
To Our Loyal Customers,
It’s that time of year again! Unlike in previous years (when we began brewing
the beloved Christmas Ale in August), we couldn’t begin the production of this
popular brew until September due to the large capital investment of improvements
that required our facility to be closed this summer. We’re happy to report that
this investment has provided Great Lakes Brewing Company with increased
efficiency and greater capacity to brew all of your favorite styles. In fact, we
are now shipping more Christmas Ale each week than we normally ship of our
popular Dortmunder Gold Lager in a month and a half!
Nonetheless, we have made more Christmas Ale than in past years (and haven’t
changed the recipe); however, due to the late start, we are releasing the beer
in greater increments throughout the season instead of up front. If your
distributor ran out of Christmas Ale before Thanksgiving last year, please know
that the supply of this beer will continue into December. As with all our brews,
Christmas Ale has a shelf life that prevents us from stockpiling it earlier in
the season
We review and appreciate the many comments made throughout our social media
outlets, including those from customers who own or manage retail outlets. Our
distributors work diligently to allocate this exclusive brew. With a limited
supply, they understandably first sell to accounts - chains and independents
alike - that feature our entire family of beers throughout the year.. Great
Lakes Brewing Company prides itself on its methodical growth and development
over the past 22 years and only serves 12 states (including Washington DC) to
ensure that quality, freshness and availability are not compromised.
Thank you again for your support of Great Lakes Brewing Company and our
Christmas Ale, which we encourage all to enjoy responsibly.
Merry Christmas to you all,
The Owners and Brewers of Great Lakes Brewing Company
Great Lakes Brewing's
Mission
Great Lakes Brewing Company is a principle-centered, environmentally
respectful and socially conscious company committed to crafting fresh,
flavorful, high-quality beer and food for the enjoyment of our customers. We
aspire to maintain our status as the premier craft brewery in the Great
Lakes region and are dedicated to uncompromising service, continuous
improvement and innovative consumer education.