Dogfish, Grateful Dead brewing grassroots collaboration
Craft Brewery and Grateful Dead, two pioneers who built their followings by
connecting directly with beer lovers and music lovers, are collaborating on
the newest beer in Dogfish’s line of off-centered ales. Working in that
happy place between creative ideas and like-minded people, the off-centered
brewery and free-spirited band have been trading ideas for a beer they’re
calling “American Beauty.” They’ve settled on a strong pale ale with
all-American hops and barley, and now they’re asking their loyal fans to
suggest a special ingredient – and the Dead-inspired story behind it.
“Grateful Dead Productions is extremely pleased to be partnering with
Dogfish Head Craft Brewery on the American Beauty pale ale. We’ve looked for a
long while for the perfect brewery to team up with for a Grateful Dead-inspired
brew, and feel we’ve finally found the right fit. Aside from Dogfish’s history
with music-themed brews, we love their beer, and think it’s the best around.
Plus, these are really good people and are the type of folks we want to work
with,” says David Lemieux, legacy manager for Grateful Dead.
“The feedback the band got from Dead Heads was always an important factor in
their shows,” says Dogfish Founder and President Sam Calagione. “And at Dogfish,
we’ve always thought of our pub regulars and brewery tour guests as an informal
focus group, so we’re sending a shout out to all those Dead Heads and Dogfish
Heads by making them a driving force behind this beer.”
Did you trade a bushel of fresh clementines for tickets to a two-night-stand at
Long Beach Arena? Or maybe your dad first laid eyes on your mom sipping a cup of
green tea in the parking lot of the legendary Cornell ‘77 show? Jog your memory,
tell the story, and suggest the ingredient at the heart of that story. You could
help bring this counterculture collaboration to life.
Suggestions for American Beauty’s final ingredient will be taken online in
December. A panel from the Dogfish Head and Grateful Dead teams will pick the
ingredient they feel works best in the context of a strong pale ale recipe. The
brewery and band hope to invite the fan who suggested the ingredient to
Dogfish’s coastal Delaware brewpub in the spring of 2013 to help brew a test
“My wife, Mariah, and I went to our first Dead show together in the summer of
‘91,” says Calagione, “and I’ve been listening to Workingman’s Dead and
Shakedown Street, two of the earliest albums I ever owned, on my morning kayak
trips. It’s amazing how timeless those albums are.”
American Beauty is expected to hit taps and shelves throughout Dogfish’s
27-state distribution network in October 2013. Stay tuned to www.dogfish.com for
details on how to be a part of this grassroots brew.
The Start of Dogfish Head, America's Smallest Brewery
The story of Dogfish Head began in June of 1995 when we opened Dogfish Head
Brewings & Eats, the first state's first brewpub opened in the resort beach
community of Rehoboth Beach, Delaware. The plan was to bring original beer,
original food, and original music to the area.
Not only was Dogfish Head Delaware’s first brewpub, it was the smallest
commercial brewery in America. Our very first batch, Shelter Pale Ale, was
brewed on a system which essentially was three little kegs with propane burners
underneath. Brewing 12–gallon batches of beer for a whole restaurant proved to
be more than a full time job. When the doors to the pub first opened, we brewed
three times a day, five days a week! The one benefit to brewing on such a small
system was the ability to try out a myriad of different recipes. We quickly got
bored brewing the same things over and over – that’s when we started adding all
sorts of weird ingredients and getting kind of crazy with the beers!