Batemans Brewery of Wainfleet, Lincolnshire, England and SBS Imports of
Seattle, Washington are pleased to announce the premiere arrival of Batemans Mr.
George's Ruby Porter to United States market. Mr. George's joins regularly
available items Triple XB (XXXB) Classic Pale Ale, Combined Harvest Multigrain
Beer, and the seasonal Rosey Nosey Holiday Ale.
Founded in 1874, Batemans is one of the few remaining multi-generational family
brewers in England. Now under the guidance of fourth-generation of family
management, the Brewery has prospered not only on the strength of its flagship
Triple XB (XXXB) but also by an imaginative expansion of the range of bottled
ales.
Mr. George's is identical to the beer sold in England known as Batemans Dark
Lord, but re-named for the U.S. market due to a trademark conflict. Dark Lord
has been one of Batemans most awarded beers. In both 2007 & 2008 it was named
among "The World's Fifty Best Beers" at the Drinks International Beer Challenge.
Dark Lord has a deep black color with reddish hints and is capped by rich creamy
foam. The aroma features roasted grain notes with spicy-citrus hop notes. The
palate is roasty with hints of coffee and licorice and an underlying fruit
accent and long finish. It will be sold in cases of 12/16.9 ounce bottles, with
a suggested retail price of $4.99. 5% alcohol by volume.
"Our Father (known at the Brewery as Mr. George) was keenly interested in having
our brand return to the USA after a lengthy absence. We're pleased to name the
beer in his honor to celebrate our second year back in America," noted Marketing
Director Jaclyn Bateman.
"Ruby Porter is a rare style that I believe is very well-suited to the American
specialty beer consumer's palate," commented SBS Founder and President, Alan
Shapiro. "I am thrilled to add this beer to the SBS portfolio."
SBS-Imports was created in 2003 by specialty beer industry veteran Alan Shapiro.
In addition to Batemans, SBS represents Aspall English Cyders from Suffolk,
England and the De Proef Brewmaster's Collection from Lochristi, Belgium.
SBS also is a partner in Reunion - A Beer for Hope, which raises funds for the
Institute for Myeloma & Bone Cancer Research.
For additional information contact:
Alan Shapiro
SBS-Imports 206.527.4191
alanmshapiro@sbs-imports.com
www.sbs-imports.com
