Brewers Association Announces:
The Year in Beer: 2014 Craft Beer in Review
2014—As the year
draws to a close, the Brewers Association—the not-for-profit trade association
dedicated to small and independent American brewers—looked back on how craft
brewers fared in 2014. “It’s remarkable to see how beer has evolved in the past
century. Year over year we’re seeing tremendous growth in the craft beer sector
and 2014 proved that craft beer is moving into the mainstream,” said Bart
Watson, chief economist, Brewers Association. “Consumers are making a conscious
choice to buy and try the plethora of options produced by small and independent
+ U.S. brewery count returns to historic levels. In November, the United States
passed the mark of 3,200 brewers in the country and the number of brewery
licenses reached the highest ever, topping 4,500 in the first sixth months of
the year. Thirteen states (CA, CO, WA, OR, MI, NY, PA, TX, FL, WI, IL, NC, OH)
now have more than 100 breweries each.
+ Breweries are opening at a rate of 1.5 per day. In addition, there are more
than 2,000 breweries in planning.
+ Craft brewers were the growth point in the overall beer industry. Through June
of 2014, craft brewers enjoyed 18 percent growth by volume. Numerous data
channels are showing continuing double-digit growth for craft in the second half
of the year.
_ India Pale Ales (IPAs) remained the most favored craft beer style. According
to retail scan data, IPA is up 47 percent by volume and 49 percent by dollar
sales, accounting for 21 percent volume share of craft and 23 percent dollar
share of off-premise beer sales. Additionally, the style was the number one
entered category at the Great American Beer Festival®.
+ Variety packs had a strong year with craft beer lovers. Retail data also
indicates that variety packs are up 21 percent by volume and 24 percent by
dollar sales, equating to nine percent volume share of craft and seven percent
+ Craft beer appreciators are becoming as diverse as craft beer itself. Data
indicates that 38 percent of households bought a craft beer in the last year
versus 29 percent in 2010. Additionally, women consume almost 32 percent of
craft beer volume, almost half of which comes from women ages 21-34. Hispanic
populations are demonstrating increased craft engagement as well.
“More and more breweries will spur innovation, meaning there will be even more
offerings on hand for beer geeks and beginners to enjoy,” Watson added. “Not to
mention more opportunities to explore and support local breweries, which has a
profound impact on the economy at the regional, state and national level.”
Note: Figures are a compilation of data provided by the Brewers Association,
Symphony IRI and Nielsen. The Brewers Association will release a comprehensive
annual analysis of craft brewer production in March of 2015.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to
small and independent American brewers, their beers and the community of brewing
enthusiasts. The Brewers Association (BA) represents more than 70 percent of the
brewing industry, and its members make more than 99 percent of the beer brewed
in the U.S. The BA organizes events including the World Beer Cup®, Great
American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠:
An American Craft Beer & Food Experience and American Craft Beer Week®. The BA
publishes The New Brewer magazine and its Brewers Publications division is the
largest publisher of contemporary and relevant brewing literature for today's
craft brewers and homebrewers.